What is the primary focus of a business activity in a pro forma business plan?

In a pro forma business plan, the primary focus is to describe the type of business and its products. This section sets the foundation for the entire plan by articulating the vision, purpose, and core offerings of the business. It defines what the business does and how it differentiates itself from competitors. By clearly outlining the nature of the business and its products, stakeholders can understand the market positioning and potential value proposition.

While marketing strategies, financial forecasts, and potential partnerships are essential components of a comprehensive business plan, they serve to support the core description of the business. Understanding the business's essence – its products and services – is critical for evaluating viability and aligning business operations with strategic goals. The pro forma business plan introduces the audience to the business's mission and its foundational role in influencing subsequent elements such as budgeting, marketing decisions, and partnership opportunities.