What is the first step in Kotter's Change Theory?

The first step in Kotter's Change Theory is creating a sense of urgency for change. This initial phase is crucial as it helps stakeholders recognize the need for change and the potential threats that may arise if no action is taken. By generating a sense of urgency, leaders can motivate individuals and teams to consider the need for transformation, fostering a shared understanding that encourages involvement and commitment to the change process.

Establishing urgency effectively lays the groundwork for the subsequent steps in Kotter’s model, as it prompts the formation of a guiding coalition and the development of a compelling vision. Without a strong sense of urgency, there can be resistance or apathy towards change initiatives, which can lead to failure in the implementation process. Therefore, this foundational step is essential in aligning the organization’s focus on the desired changes, ensuring that all members are prepared to engage in the journey ahead.